A variety of categories of new inkjet printers were brought to the market place, ranging from home-use printers, modest office or property office (SOHO) printers, multifunction printers and even wide-format printers.
Among those that updated their inkjet printer product lines is Canon. New Canon releases incorporate the Canon Pixma MP640, the Canon Pixma iX7000, along with the Canon Pixma MP990. The Pixma MP640 is often a sleek multifunction printer that works on a five inkjet cartridge system and can connect making use of wireless, Ethernet or USB.
The Pixma MP990 is often a photo printer that churns out photo prints at a resolution of at most 9600 x 2400 dpi at an typical of 12 seconds. On the other hand, the Pixma iX7000 is often a wide-format printer that features Canon's new pigment reaction technology, which permits the production of commercial good quality prints on plain paper. Each the MP990 along with the iX7000 have garnered excellent reviews among critics within the last couple of months.
Just like Canon, Hewlett-Packard has also updated its wide-format inkjet printer product line with the release with the HP Officejet 7000. The HP Officejet 7000 can print at high speeds without sacrificing print good quality. Moreover, the price of this wide-format inkjet printer is low enough for even SOHO printer users to be able to afford.
Kodak is also another inkjet printer manufacturer that released new printer models this fall. The company's recent offerings to the market place incorporate the ESP 5250. The ESP 5250 is often a multifunction printer that may print, copy and scan. It is also reported to have a printing speed of 30 pages per minute, each for color graphics and plain text documents. This new Kodak printer can connect making use of USB and Wi-Fi.
Incidentally, the ESP 5250 is one with the latest printers produced by Kodak in line with the printer ink saving campaign that the firm launched early this 2009. This Kodak ink saving campaign, which the firm known as Print and Prosper, is geared towards boosting Kodak printer sales by targeting audiences who are eager to save funds on replacement inkjet ink cartridges. Kodak eyed mostly female shoppers for this campaign and partnered with media entities including Oxygen, iVillage and Bravo to reach out to these female shoppers.
The taglines utilized by Kodak within the Print and Prosper campaign are "What have you overpaid on your ink?" and "What has high priced ink price you?" On the Print and Prosper internet site, there is a cost comparison between the Kodak inkjet ink cartridges along with the other leading manufacturers of inkjet printer consumables. Typical cost for ink produced by the likes of Epson and HP is pegged at $50 although the Kodak printer inks are priced at a mere $25 per package. The package already includes each color and black ink ink cartridges.
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