Postcard marketing is probably the one of the most reliable marketing strategies for small businesses. If you are thinking of ways to boost your advertising efforts, then postcard printing would be a great investment for your venture. With their handy size, postcards can simply be sent through mail, handed out personally, or inserted in your other printed marketing materials, such as brochures and catalogs. But before you start looking for a postcard printer to hire, you may want to read the following tips for creating the best postcard for your marketing efforts.
Choosing the sizeTo give you an idea, the standard side that you can order from any postcard printer is 4 x 6 inches, although you also opt for larger sizes, such as 4 x 9 or 5 x 7. Considering the size of your postcards is important. The size you choose can add to the appeal of your postcard. For example, large sized postcards can easily get people's attention easier. However, be aware that non-standard sized postcards can add up to your printing costs.
Consider unique shapesIf you are not planning to mail the postcard, you may want to order a die cut design from the postcard printer. Die cuts are the best way for your postcards to stand out from the pile of mails in your recipients' mailboxes. When done properly, die cuts can also provide you with more space for the copy as you naturally create the content based on the shape. A reliable postcard printer can provide you with a die cut design that gives your postcards a more customized feel and a great way to create a positive first impression.
Writing the copyThe rule of thumb in writing postcard copy is to use simple words as well as short and easy to understand sentences. By making the message as short as possible, you are allowing the recipients to understand the content without difficulty, letting them absorb everything that you want to say as quickly as possible. This is crucial as most people these days are always on the go and have little time to read what's in their mails.
Using colors to your advantageBe sure that the colors you use are consistent to with your corporate identity or with your other branding activity. Depending on your target audience, the color combination must be dynamic and appealing while at the same time, appear to match your established color scheme.
You can maximize your postcard printing efforts if you create postcards that are in line with all of your other marketing goals. Since postcards are simple and cheaper to produce, you can use these printed items to boost your overall advertising campaigns and establish your identity with your target audience by sending them out regularly. You may also add value to your postcards having the postcard printed design them as an event pass for a promotional show or as a discount card. But above all, remember to provide your full business contact information so that interested potential clients will know how to contact you.
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